September 5th, 2013
Promoting your company is necessary for success. You may have tried traditional newspaper ads, billboards or even the radio! Video marketing is a technique new to most people.
When using YouTube for posting your videos, ensure you are utilizing the editing features that the site provides. Annotations are a good example of what you can add to your videos. That is a smart way to share links, coupon codes, and any additional information you want to share.
If you choose to put your videos on Youtube, learn to use the editing features. For example, it’s possible to add annotations onto your videos. This makes it easy to share additional information such as a link or a coupon code.
Optimizing your videos is key. When you upload to various sites, the titles and descriptions for your videos must be different. It is important to include specialized keywords, as well. It is easy and important to include contact information.
You need to get your viewers’ attention right away. The first 20 seconds are crucial. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.
You have a small window of time to get attention from viewers. The first 10 to 15 seconds is the most crucial. Teasers and other attention getters work great here.
Tutorial videos for your products are always a great idea. By demonstrating a difficult product, you will solve existing problems as well as prevent others. Customers will see the use of your product and be more likely to purchase it.
You shouldn’t neglect YouTube. You should start all of your video marketing efforts on this site. Video hosting is free. It is also one of the highest viewed websites. It is the most widely visited video site on the web, and it has the reputation of being the second most widely used search engine for videos.
Always take along a video camera with you. You will probably have the occasion to interview some experts or simply document your experience at this event. If you are speaking at the event, have someone film your talk.
Try answering customers questions in a video. It is common to find text FAQs, but videos are even more dynamic. By using both a video based and text based FAQ section, you allow users to decide which they would prefer using.
If possible, bring recording equipment with you any time you set up shop at a trade show, convention or other industry event. You never know when you will come across an expert in your field or want to document a particular moment. If you are giving a public talk, make sure someone records it.
As previously mentioned, video marketing is an excellent way to promote your business and its products. However, to be successful, you need to know what you are doing. You should be successful with your video marketing as long as you use the advice here.